“The Tesla board has had difficulty controlling Musk and his comments have caused them some embarrassment. “I can only imagine what Twitter will have to contend with,” Elliot Schreiber, a former communications executive at DuPont, Bayer, and Nortel Networks and professor at Florida Atlantic University, tells Modern Board. Some employees have also noted that Twitter’s board is more involved in the company’s day-to-day operations than at other tech companies, meaning Musk, a “free speech absolutist,” is likely to wield heavier influence than a typical board member. Musk’s addition to Twitter’s board will certainly bring technology and engineering expertise, but it’s also likely to come with challenges for the social platform’s board directors and corporate leaders.Įmployees have expressed concern over Musk’s appointment to Twitter’s board, citing anti-transgender memes he’s shared on Twitter and his criticism of COVID-19 prevention measures as a threat to company culture. “I think that is the smart strategy, rather than going after this in a hostile way that would not end well.” Though Musk has been largely critical of the platform, Dorsey tweeted on Tuesday, “I’ve wanted Elon on the board for a long time.” In true Musk fashion, the eccentric billionaire said he’s looking forward to making “significant improvements to Twitter” in coming months, later tweeting a joke about him smoking at the next board meeting.ĭan Ives, a Wedbush Securities analyst, told MarketWatch that Twitter essentially had two options: be hostile or embrace Musk. Musk is the only individual investor among Twitter’s top 10 shareholders, and while its founder Jack Dorsey is still a board member, he holds just a 2% stake in the company.
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